The way his blogs is written is short and
to the point of what he is discussing about. As well his blog posts have an
added sense of humor that make reading one of his blogs more enjoyable. I feel
that by making it short, I have more time to think about it and understand the
topic that he is discussing.
I’m not saying that you shouldn’t write
longer blog post, if you feel that is right way to go then go for it or maybe
in the middle. However there are 3 things to me should be kept in mind when
writing.
1.Talk like Human, not a Robot:You’re not a robot are you?
When write writing blogs, write the way you talk.
2.Don’t make it boring, make it exciting:When a reading a blog, it
shouldn’t feel like work but make feel the reader feel entertained which will
keep them coming back for more.
3.A picture or video won’t bite:Adding a connecting picture
or video from YouTube can engage your reader further and helps them understand
the topic.
Overall to me when reading Seth Godin’s
blog, I understand that when writing the blog, you got to keep in mind of the
viewer. As well, having short blog posts can still be memorable to a viewer.
Write the way you feel, make it exciting, don’t be afraid to add a picture or video
to your blog.
So, how do you write your blogs?
I would like to thank Seth Godin, you’re
blog is fun and engaging to read. I highly recommending reading his blog check
him out www.sethgodin.com/sg/.
I would like to thank you for reading and
stay tuned for this Thursday for new brad’s mind v-log video.
I would like to mention that tomorrow is
Remembrance Day. I would like to thank to those brave men and women who fought
for this country. We will always remember those who gave their lives for our country and for peace. I strongly urge you to
show your support, wear poppy and say thank you to a veteran.
Stories are everywhere, they are the television shows that you watch, the books or novels you read and now they are entering advertisements that you see like commercials.
Telling a story presents an opportunity for advertisers and marketers in content marketing to create and tell an organization or brands story that can resonate with customers.
However telling a story isn’t enough, which has to be meaningful to the customer by being relevant and tell the story from a different perspective.
Here are two examples of commercials that I found on YouTube and both brands serve coffee. One is from Tim Hortons and the other is from McDonalds. They each tell a story that is different to each other but one is more successful than the other.
Tim Hortons “Welcome to Canada”
The commercial tells a story of a family man in Canada talking to his family and gearing up for their arrival at the airport. He shops for them and then meets them at the airport. As he waits for his family to arrive he orders cups of coffee at tim hortons. His family finally arrives and welcomes them to Canada.
This story stands for togetherness and family because the story came from a customer that bought a coffee and a story that life changer.
The story is authentic because the as viewer watches and listens to the story she or he can relate to that as well believe it by being based on a true story from a real customer.
The story isn’t about striving for excellence or framing scarcity and dictating value because the story doesn’t tell or convey that at all.
The story goes functionality and enters into the emotional side of the customer to feel happy for this family that reunited and got together.
This story has ability to go deep into your life experience and remember a moment that can relate to that story and this can be remembered because of that ability resonate with the customer.
The story tells about a guy named Tim who in the morning is very irritable and tells people such as his roommate and even other people as he meets on his journey to mcdonalds “don’t talk to me till I have my coffee”. As he finally gets his mcdonalds coffee, he is more talkative and friendly.
The story stands for is the typical start of the morning and have a cup of coffee because in the morning, we have that one thing in our routine that we must have before we start our day. For Tim it was coffee.
The story doesn’t really feel authentic because it’s not coming from a real customer and doesn’t feel believable.
The story is defiantly striving for excellence of the service and the quality of the coffee because after Tim has his coffee, he feels better and at the end of the video they talk about the product.
The story doesn’t show a sense of framing the scarcity however is trying to dictate value by showing Tim being a different person than he was at the beginning.
The story doesn’t create the feeling of going beyond the functionality of the product such as emotional and psychological perspective of customers because it does not feel authentic and more staged.
After looking at both stories, it seems clear to me that Tim Hortons story is more meaningful than McDonald’s because it explains that this is coming from a real customer and doesn’t stretch the realities of the story.
The story has a way of developing an emotional response because the viewer can look back on his or her life experience and relate to the story. As I was watching the video, I remembered my father coming back home and picking him up the airport.
McDonald’s story isn’t meaningful because it’s not real and doesn’t come from a real customer. For that story to be more meaningful, don’t talk about the product but have someone else talk about it.
Overall, Tim Horton’s video is old however to me, still has the power to reach to customers on an emotional level that is still relevant to viewers today. McDonald’s had potential for a story however lacked meaning and authenticity.
A story isn’t really a powerful story if it’s not meaningful to the viewer, having a meaningful story can truly reach out and have a deeper impact on the viewer or reader.
I would like to thank nexus Canada YouTube channel for sharing the Tim Hortons video and Tim Hortons to develop this video. As well special thank you to the person that shared us their story in the video. I would like to thank lemacedo2010 for sharing the McDonald’s video and McDonald’s for the developing that video.
I would also like to thank you for reading this blog and stay tuned on Oct. 31 for a brad’s mind vlog Halloween edition video.
So be prepared for what costume I’m going as here’s a hint:He is a mild mannered reporter, works for a city news media and is from a town that begins with an “S”. Post your answers to what you think my costume coulon the comment section below.
This seems like a common
occurrence with my family, we finish supper, cleaning the table off and we all
get together and watch television. As well at same time we use our cellphone or
other mobile devices.
Maybe your family does this too
from time to time. Mobile technology is certainly entered into our daily lives
and our routines which presents a new opportunity for marketers and advertisers
to communicate by using mobile marketing.
Mobile marketing is utilization
of cellphones, tablets and other mobile devices to reach and communicate
through texts, search, mobile sites and social.
In an article from
searchenginewatch.com and authored by Guillaume Bouchard, titled “3 Essentialsfor Great Mobile SEO” explains that knowing the demographics usage of
technology but the real understanding is how to use it.
As article continues, it explains
that by focusing on areas of SEO Experience, Keyword relevancy and Context can
help develop a proper user-centric mobile plan that can be more effective.
In my opinion, the experience of
the user and keyword relevancy certainly does play a part for developing a
mobile marketing strategy.
However content does have a role
play in mobile marketing because consumers when going on a mobile site they are
looking for information, photos, posts, etc. Content creates engagement and
boosts the user’s mobile experience.
The article goes through each of
the “R’s” and explains how to properly utilize them in an mobile marketing
plan.
When reading through the article,
to me 3 of the “R’s” stand out and they are:
2. Relevant
14. Referral
7. Rapid
Relevant messages and is important
because it attracts attention and gather interest of the consumer. A message
that is not relevant to a consumer won’t get attention and not meaningful to
the consumer.
Referral is a great way to create
interaction with consumers by allowing shared content and would gather further
attention by the consumers shares it to another consumer and soon.
Rapid is that adapting to new
trends and even new mobile technologies are important because it shows a sense
of relevance to consumers and be able to keep up with the competition.
Overall, the best way to convert
visitors to customers is using mobile marketing because it allows you reach out
to consumers easily and be able to interact with customers through the digital
devices that consumer use.
Mobile marketing allows customers
to spread to word out through referrals and allows businesses or companies to
keep up with the latest trends.
So when you see your family using
cellphones or other devices, just know that mobile marketing is currently at work.
I would like to thank
searchenginewatch.com for publishing and Guillaume Bouchard for writing the
article. I really liked it and it was thought provoking.
I would also like to thank
hubspot.com for publishing and Marta Kagan for writing the article. As well
thank you Marta Kagan for sharing the info-graphic.
That is time for me and stay
tuned for an upcoming Brad’s Mind Vlog video on Thursday October 10th.
As well to keep in mind, there will be no blog post on Tuesday October 13th
due to thanksgiving.
So you’re on Facebook and soon you noticed a profile page of
a brand that you love and you buy from constantly.
Or you noticed a twitter profile of the same brand with blog
posts links.
Even you receiving push notifications on your cell from the app
that you downloaded.
Have you ever wondered what are they part of and even why
are they on there?
The social mediums and even the devices are that you use is
part of digital marketing. Digital
marketing is simply interactive marketing that uses these new forms of
technology to engage with consumers.
Even my blog is also part of digital marketing, however just
setting up a blog website or a social media profile isn’t going to guarantee to
attract people without engaging content.
Content plays a crucial role as part of digital marketing
because having engaging content allows customers to come back, be entertained
and share with others.
Having no content or very little would drive away viewers to
other sites or just not even coming back all together.
The book explains that importance of content allows you to directly
reach out to customers and by developing fresher content; more customer
relationships would deepen overtime.
“…by deepening your relationship
with them; by repeatedly and consistently creating content they care about and
want to share freely with your friends or colleagues…”
Content Rules, authors Ann Handley &
C.C. Chapman, Chapter 1: The Case for Content, Page 7 published in 2012,
published by John Wiley & Sons, Inc.,
As well explains that the content can engage with customers
directly and can produce the potential for customers to respond back.
“…you can reach your potential
buyers directly. And of course they can speak directly to you as well. You now
have the ability to engage in direct conversation.”
Content Rules, authors Ann Handley &
C.C. Chapman, Chapter 1: The Case for Content, Page 6 published in 2012,
published by John Wiley & Sons, Inc.,
Now if you wondering what kind of content would fit to this
new form of marketing, here is 3 examples of content from the Content Rules
book “25 of approaches to relevant
content” that could work for you.
Example #1: Start a
Meme
Ok you probably have seen many examples of these posted on
your friends or family members Facebook wall or on many YouTube videos that you
happily enjoy watching.
Memes are very popular on social media sites, youtube, etc.
Even memes have entered into the world of marketing. The meme example above
certainly illustrates it.
The video is called “Keyboard Cat’s Wonderful Pistachios
Commercial”. The video is simply
keyboard cat playing and as he plays, one of his paws cracks open a pistachio
nut”.
To me, memes are very engaging with customer because it
reaches out to customers on an emotional
level and customers would recognize easily what the meme is associated.
Example #2: Ask
Customer Service
Asking customer service is described in the Content Rules as
asking the customer service technician on what is the customer feedback,
comments or complaints.
However for me this is not the best way for content because
not all customers have the same problem or comment.
One customer may have a different issue than the other that
doesn’t reflect on everyone. As well for a customer they have to go through a
long process of reaching to the customer service.
I recommend using social media for this such as Facebook
because this allows you to reach out to more to than just one customer on an
individual basis and see other customer issues or comments.
Example 3: Share Real-Time Photos
Sharing real time is simply taking photos of an event
campaign, product launch or even a celebration and posts these photos in real
time as they happen on social media sites such as Facebook.
The article explains that consumers a more engaged visually
than with written text and by using real time photo sharing platforms such as Instagram
to engage with consumer on both an emotional and personal level of
communication.
To me, I agree with this article because a photo can put a
humanizing and familiar form that as customer can relate to. As well ability to
engage the consumer on an emotional level to see the brand as more than it is.
Overall, I feel content is important part of digital marketing
and even social media because without engage or even content in general, people
would be more likely to avoid you or go to someone else.
However having engaging content can allow a customer to take
something like a brand meme and share it to the point it becomes a popular
trend.
Directly communicating with customers through content can
deepen a relationship of a consumer and see what other problems you can fix.
The ability to share real time content with customers can
help deepen their minds and reach them on an emotional level.
Content is key in digital marketing, without it you’ll start
see tumble weeds
I would to say thank you to the authors of the book “Content
Rules” Ann Handley and C.C. Chapman. I really enjoyed the book and it is very
interest. I highly recommend reading it.
Also thank you to hubspot.com for providing the article and
the author Pamela Vaughn for written the article “10 Memes Masquerading as
Marketing Campaigns. I really enjoyed reading it and love all the memes on the
article.
I also like to thank Forbes.com for publishing the article
and Apu Gupta for writing the article. I really enjoyed reading it.
And I didn’t forget you the reader, thank you for reading
and I apologize for not posting a new vlog video from my YouTube channel.
I will go back and continue making those videos and sorry
for the change of schedule.
Stay tuned for a new blog post on October 9th
2013 and a special note there will be no blog post on October 16th
2013 due thanksgiving.
The way his blogs is written is short and
to the point of what he is discussing about. As well his blog posts have an
added sense of humor that make reading one of his blogs more enjoyable. I feel
that by making it short, I have more time to think about it and understand the
topic that he is discussing. 
