Marketing is going Mobile

This seems like a common occurrence with my family, we finish supper, cleaning the table off and we all get together and watch television. As well at same time we use our cellphone or other mobile devices.

Maybe your family does this too from time to time. Mobile technology is certainly entered into our daily lives and our routines which presents a new opportunity for marketers and advertisers to communicate by using mobile marketing. 

Mobile marketing is utilization of cellphones, tablets and other mobile devices to reach and communicate through texts, search, mobile sites and social. 

In an article from searchenginewatch.com and authored by Guillaume Bouchard, titled “3 Essentialsfor Great Mobile SEO” explains that knowing the demographics usage of technology but the real understanding is how to use it. 

As article continues, it explains that by focusing on areas of SEO Experience, Keyword relevancy and Context can help develop a proper user-centric mobile plan that can be more effective.

In my opinion, the experience of the user and keyword relevancy certainly does play a part for developing a mobile marketing strategy.

However content does have a role play in mobile marketing because consumers when going on a mobile site they are looking for information, photos, posts, etc. Content creates engagement and boosts the user’s mobile experience. 

In another article from hubspot.com, titled “The 17R’s of Savvy Mobile Marketing” and authored by Marta Kagan. There is an info-graphic provided below.

The article goes through each of the “R’s” and explains how to properly utilize them in an mobile marketing plan. 

When reading through the article, to me 3 of the “R’s” stand out and they are:

2. Relevant

14. Referral

7. Rapid

Relevant messages and is important because it attracts attention and gather interest of the consumer. A message that is not relevant to a consumer won’t get attention and not meaningful to the consumer. 

Referral is a great way to create interaction with consumers by allowing shared content and would gather further attention by the consumers shares it to another consumer and soon. 

Rapid is that adapting to new trends and even new mobile technologies are important because it shows a sense of relevance to consumers and be able to keep up with the competition. 

Overall, the best way to convert visitors to customers is using mobile marketing because it allows you reach out to consumers easily and be able to interact with customers through the digital devices that consumer use. 

Mobile marketing allows customers to spread to word out through referrals and allows businesses or companies to keep up with the latest trends. 

So when you see your family using cellphones or other devices, just know that mobile marketing is currently at work.

I would like to thank searchenginewatch.com for publishing and Guillaume Bouchard for writing the article. I really liked it and it was thought provoking.

I would also like to thank hubspot.com for publishing and Marta Kagan for writing the article. As well thank you Marta Kagan for sharing the info-graphic. 

That is time for me and stay tuned for an upcoming Brad’s Mind Vlog video on Thursday October 10^th. As well to keep in mind, there will be no blog post on Tuesday October 13^th due to thanksgiving. 

This is brad’s mind signing off.