The Display Network

Every day we go on websites and as we explore, we see an ad either at the top or on the right side of the homepage. Even go on YouTube to watch a video and you see an ad just to the right of a video.

As well most times it’s about a product that’s not even related to website or even the video and it’s from a different company. Have you ever wondered how those ads even got on the website or on YouTube in first place?

  

I wondered about this too but that was not until yesterday in class that I learned about the display network.

So, what is the display network?

The display network is a group of websites and partner websites that allow AdWord advertisements to be placed. These advertisements are placed on these websites based on the relevance of the content to the connection of what they are selling.

Another definition of what the display network is here us a link to Google AdWords.

 Here is an example of a display network advertisement:

Those ads circled in red are display network advertisements.

In an article from searchenginewatch.com titled “Control Your Destiny in the Google Display Network” authored by Ryan Woolley. The article discusses on difference between automatic and manage placement options in the Google Display Network. As well the how to get started on developing a Google display network campaign and explores the pros and cons of using each option.

He explains that the automatic placement works by taking your keywords and use them to locate websites with relevant content within the Google Display Network.

Whereas manage placement allows you to choose and select the website in the Google Display Network that you want your advertisement to be placed on.

In summary Ryan explains that using manage placement has a higher chance of success in a display network campaign because it allows more options and higher volume of website opportunities versus using automatic placement. 

How does relate to the display network?

This article relates to the display network by explaining how the display network work by locating relevant content within their catalogue of websites and explaining the importance of the placement ads to the right website. This in turn can improve the performance of a display network campaign.

I would like to say thanks again to searchenginewatch.com for providing the article and the author Ryan Woolley. Reading this article certainly opened my eye and changes my thinking about the display network. 

And thank you for reading my blog. Stay tuned for another Brad’s Mind Vlog Video coming on September 27^th. 

This is brad’s mind signing off.