Charles Darwin and Marketing?

Welcome back to my mind!

This month has been busy.  During my time I’ve been working my homework, tests, studying, however I finally took a moment to breathe and find out what has been going on in the world. As it turns out some companies have more problems to deal with than ever, while other companies are adapting. Maybe Charles Darwin’s theory of evolution doesn’t only apply to animals alone like the platypus.

Simply, animal lives in environment, animal changes abilities, survives in the environment or company sees competition, company changes advertisement, and the company survives. The best example is Mark’s warehouse, which was discussed in Kip’s class on Wednesday he explained “Mark’s warehouse was changing its logo to Mark’s to unify both the male and female consumers”.

To me, I feel this necessary change because they are trying to be unique, appealing to more than one demographic, and creating a new perspective. On the other hand, some have been suffering like RIM dealing with blackouts, shareholders, and Apple because they ignored the problem until it was too late, standing still where changes could have been made. There was a saying in battle“You stand still your dead “, that might apply to this.

At the end, who wins? Those who change, and evolve or those who don’t and stay where they are? It is your choice, but for me I feel it those companies who do change because as our world is changing like technology, etc and in turn we have too. During the course as I take these classes, I’m starting to think that there is more to it that just placing an advertisement or product  out on the market. Thank you again for reading.

This is Brads mind signing off.